ADRENALINE launches a raw and respectable street food brand for new Atlanta Restaurant – INC Street Food.

The owners of INC Street Food wanted to rethink and re-envision the succulent Latin street food experience. They wanted to bring the mouth-watering tastes traditionally sold on the streets of South America into a more appetizing environment.

The restaurateurs collaborated with ADRENALINE on the essence of the restaurant’s brand and design, working to balance street with casual dining. ADRENALINE brought their vision for the restaurant to life through an enticing logo and the rollout of brand imagery, collateral and web site design.

“It needed to scream ‘street,’ while maintaining a quality that could be successfully paired with a restaurant,” said Courtney Flanegan, ADRENALINE’s Senior Art Director. “We embodied the edgy, grunge-like feel of a ‘street environment’ in the logo, as well as a rough, aged metal imagery in various pieces inspired by food trucks seen in South America.”

Visuals in the restaurant and on the web site play to the landscapes of a street scene, with bold, multi-colored graffiti murals. Cuisine is prepped in the front shell of a converted food truck with an over-sized, open serving window built into the front of the kitchen. The luscious smells of Salvadoran Chicken Pupusa, BBQ Veal Cheek and Braised Beef season the atmosphere and prepare customers for a feast.

Brand, place and culture all intersect at INC Street Food to lull customers into a full-on sensory experience.

Check out the INC Street Food website.