Author:
Point, Microsoft
Microsoft advertising, typically ill-targeted and less-than-memorable, has scored with a new campaign well-executed. Instead of taking on the iPhone itself (which would have likely failed), the Windows Phone campaign impugns the phone-centric culture the iPhone helped create. Whether a culprit or observer, everyone can relate to this über-current social phenomena. The commercial below is the [...]
Social Media Mania
Branding Tactics, Truths and Turn-offs for Business It’s enticing and consuming. Dreaded and feared. It’s the key initiative of 2011 marketing plans. Reality TV of the internet. It’s social media, and it’s here to stay. While its potential impact can’t be denied, brands everywhere are grasping to find their place in this new world. What [...]
Value is the New Black: 10 Trends for 2010
I came across some well-stated wisdom in this article from the MediaPostNEWS “Marketing Daily” commentary. Expanding on the cost-driven, hard-sell, awareness-saturated consumer we’ve come to know, Passikoff highlights the need to compete authentically and intelligently in a highly informed, value-driven market. Differentiation is crucial, reputation follow-through vital, and expectations higher than ever. Whether shaped by [...]
ADRENALINE Brands Loud + Clear with New Website and Blog
ADRENALINE Brands Loud + Clear with New Website and Blog Atlanta, GA (October 19, 2009) ADRENALINE, Inc., a leading brand strategy and creative agency, today launched a redesigned website featuring expanded content, enhanced navigation, and a new blog. The new site can be viewed at www.adrenalineshot.com. “The web is an integral part of our communications [...]