Branding Tactics, Truths and Turn-offs for Business
It’s enticing and consuming. Dreaded and feared. It’s the key initiative of 2011 marketing plans. Reality TV of the internet. It’s social media, and it’s here to stay.
While its potential impact can’t be denied, brands everywhere are grasping to find their place in this new world. What may be in today can easily fall out tomorrow, and the only precedent is to set new precedents. What works for one industry can be detrimental to another. But one thing is certain: if you’re going to “go social,” you must do it with a purpose and be willing to invest the time and resources to do it right.
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