Microsoft advertising, typically ill-targeted and less-than-memorable, has scored with a new campaign well-executed. Instead of taking on the iPhone itself (which would have likely failed), the Windows Phone campaign impugns the phone-centric culture the iPhone helped create. Whether a culprit or observer, everyone can relate to this über-current social phenomena. The commercial below is the best of the series. Some offshoots aren’t as engaging and the campaign success remains to be seen, but a “phone to save us from our phones” is pretty smart. Now being a smartphone itself, the Windows Phone may have trouble delivering on this promise. But for now… kudos to Microsoft. At least until Apple responds with something better.
Section: The Biz
ADRENALINE Job Opening for a Senior Art Director
Adrenaline is a full-service ad agency seeking a talented, highly motivated Art Director/Senior Art Director with discipline and diverse design abilities. Must be comfortable working efficiently in a fast-paced environment, meeting tight deadlines and managing multiple projects.
REQUIRED SKILLS:
- Extremely detail oriented
- Excellent communication skills
- Complete knowledge of graphic design and typography
- Graphic and web design experience across various industries
- Strong conceptual design a must
- Effective project and time management
- Absolute master of InDesign, Illustrator and Photoshop
- Web/interactive design and development skills highly coveted
- Comfortable presenting/speaking in client presentations
- Interest to travel
EDUCATION/EXPERIENCE:
- Bachelors Degree in Graphic Design/Advertising/Communications
- 5+ years graphic and web design experience
- 5+ years ad agency experience or in-house design group
SALARY:
Commensurate based on experience
Please send your resume and electronic samples of your work to Career Opportunities.