- Adage.com- Want to hear the latest breaking news on advertising and marketing? Go to this site to get more information on media from the best ads to global marketing.
- DMNews.com- This site offers all things branding. Want to know what big corporations are doing pertaining to marketing and advertising? Direct Marketing News will keep you updated on what’s going on with the corporate world.
- AdWeek.com- How can I make a list of top 10 advertising/marketing news websites without including the one and only AdWeek? Well, I can’t. So here it is. This site is essential.
- BrandWeek.com- I will admit this one is closely related to AdWeek, but includes shopper and food & beverage sections that delves into health-related news. I particularly find these interesting. Why not find out more about what’s going into your body?
- NyTimes.com- Yes, there are tons of information on this infamous news publication. But don’t forget to look at the Media & Advertising section where you’ll find breaking news and can ask the editor your questions.
- Mashable.com- My favorite website for all things social media and marketing. The writers are on top of breaking news and are masters are twittering. You can always find the most interesting information on this site including bits from music to global inventions.
- MediaPost.com- Use this site as a conduit to find online publications, blogs and videos pertaining to advertising and media news. There’s so much information so brace yourself! It can be overwhelming so know what you’re searching for before.
- Advertising.Aol.News.com- Since AOL acquired Huffington Post, they’ll have even more information. I recently found myself going to AOL for my daily news feed. And that is their goal. They want to beat out Google as a go-to news outlet, and they are doing a great job in my opinion although there’s some work that needs to be done with their advertising site.
- PRNewswire.com- This site is super helpful in that it has a timeline of real time events. Yes, that’s right! A timeline. Genius!
- Blog.Adrenalineshot.com- How can we forget about our one and only website? Not only do we cover news regarding all things advertising, we also write about what we think our readers are interested in while asking for your opinions!
Section: Top 10
10 Advertising/Marketing News Outlets
Value is the New Black: 10 Trends for 2010
I came across some well-stated wisdom in this article from the MediaPostNEWS “Marketing Daily” commentary. Expanding on the cost-driven, hard-sell, awareness-saturated consumer we’ve come to know, Passikoff highlights the need to compete authentically and intelligently in a highly informed, value-driven market. Differentiation is crucial, reputation follow-through vital, and expectations higher than ever. Whether shaped by advertising in whatever media, social media connections, user-generated blog forums, or the in-store experience…the key to consumer hearts lies in veritable brand engagement. Better stated by the author, “Engagement is not a fad; it’s the way today’s consumers do business” …
Read more
Top 10: Web Design Resources
Here is a list of the ten resources I use most often when designing and developing for the web.
1. Smashing Magazine – This is a great source for design inspiration, how-to’s, best practices, and informative articles about all aspects of design. I often visit Smashing Mag to browse collections of different web elements, like search bars, navigation, or footers, and collections of sites with well-executed design.
2. Colour Lovers – Colour Lovers is a huge collection of user-submitted colors and color palettes. Whenever I need inspiration for color schemes, this is the first place I visit. There are tons of unique and out-of-the-box palettes.
3. Pattern Tap – Whenever I want to see examples and usage of a specific web design element, for example, a web form, I visit Pattern Tap. They have 45 collections of specific design elements, making it a great source for inspiration. Read more