Section: Web Trends

I came across some well-stated wisdom in this article from the MediaPostNEWS “Marketing Daily” commentary.  Expanding on the cost-driven, hard-sell, awareness-saturated consumer we’ve come to know, Passikoff highlights the need to compete authentically and intelligently in a highly informed, value-driven market.  Differentiation is crucial, reputation follow-through vital, and expectations higher than ever.  Whether shaped by advertising in whatever media, social media connections, user-generated blog forums, or the in-store experience…the key to consumer hearts lies in veritable brand engagement.  Better stated by the author, “Engagement is not a fad; it’s the way today’s consumers do business” …
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