As we come to one year’s end, a new one is upon us. This essentially means, out with the old and in with the new. For 2010, Pantone, the leading company in color standards, chose a tranquil Turquoise for its calming and escapist effects for a suffering economy. This year, the company predicts “Honeysuckle” as the new hue for 2011, also kn
own specifically as Pantone 18-2120 TCX. “The reddish pink shade lights a fire to your senses and revs you up”, says Leatrice Eiseman, Executive Director of the Pantone Color Institute. She also adds, “In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going- perfect to ward off the blues.”
Each year, Eiseman polls graphic, industrial, fashion and other designers from around the world and studies trends adopted by manufacturers and retailers before making her final prediction for the New Year.
So does this mean that 2011 will be a year for recovery and new opportunities? Can this vibrant hue instill a sense of hope, after a dimming past, for a brighter tomorrow?
As we quickly approach January 1st, we’ll soon discover if the nation’s future is as bright as Pantone’s new “Honeysuckle” hue.
What a great color to start 2011 off with! Thanks for the article, Doann.
Morale and ethic, eh? Well, first of, great article. It gave a seed to a few thoughts that I would like to share. They are not necessarally have direct relation to the subjects that you covered in the article, but let me post my thoughts nevertheless. The ideas about morale and ethics are not straight forward, no matter in what contexts they are used. Morale of a group is an intangible term used to describe the ability of people to sustain belief in an institution or a goal, or even in oneself and others.Yet the term of morale is often used by “authority” figures (and everybody perceives themselves to be so), as a general value judgment of the willpower, obedience and self-discipline of a group tasked with performing duties assigned by an “authority” figure, more accurately it refers to the level of individual faith in the collective benefit gained by such individual sacrifices. So, the conclusion is obvious – ethic is extremely subjective. It is guided by self-interest of the individuals or communities that take liberty to define it. What is more important is to empower people to create their capacity to maintain belief in the goal, in oneself and others, and behave accordingly to their inner intuition rather than imposed by others principles and judgments about what is good and bad. Well, that’s my 2 cents. Once again, thank you for the great article, and for the opportunity to reflect on highly disputable topic.