Acquisition of Advertising Agency Enhances NewGround’s Retail and Brand Services
St. Louis, MO —NewGround, a leading international design and implementation firm serving the financial services industry, announced today an agreement to acquire Adrenaline, Inc. a leading brand strategy and advertising agency headquartered in Atlanta, GA.
“Adrenaline brings to NewGround a greater depth of brand strategy and development, campaign management, marketing communications, and advertising resources for our clients. In today’s market, on-target brand messaging plays an integral role in customer loyalty. We’re strengthening our strategic solutions in this area to benefit our clients,” said Kevin Blair, President and CEO of NewGround.
NewGround currently provides an integrated core of services in the areas of brand, consult, design, build, retail and culture. Adrenaline will enhance NewGround’s offering of brand strategy by building on internal resources in the creation and execution of brand naming, logo and corporate identity development, and brand communication packages; creative content development, including collateral systems, point-of-sale and in-branch merchandising; web and interactive design; and traditional creative agency services.
Adrenaline has worked closely with NewGround for more than five years and has contributed to some of their most compelling brand campaigns for financial institutions, including the brand and retail development for Ascend FCU, Amplify, Xceed Financial, Park National Bank, Grow Financial and BB&T.
“We are continually impressed with Adrenaline’s ability to deliver high quality creative services,” said Blair. “And we have a shared commitment to our clients in providing them with the strategically driven solutions to help them advance and grow in today’s shifting market, which makes our alliance that much more powerful.”
“We are very excited to formally align ourselves with NewGround,” said Douglas E. Strickler, President/CEO of Adrenaline. “Both companies share the belief that 21st century retail is about engaging customers in meaningful and relevant ways which result in increased sales and greater customer loyalty. I believe this alignment will launch us further in the market and open up new opportunities we couldn’t have achieved by remaining independent. Today, we now have more than 200 people supporting our strategic and creative efforts in six offices in North America. That’s pretty cool.”
About Adrenaline
Founded in 1998, Adrenaline excels at brand strategy, creative ideas and execution, interactive, and full-service brand communications delivery to client industries including: automotive, beverage, financial services, health/beauty, hospitality, housewares, retail, sports, and technology.
Adrenaline was created to fuse the artistry of a gifted design firm with the strategic expertise of a marketing communications company, while crossing big agency capabilities with the independent spirit of a mid-size shop. It is these intersections of strategy and creativity, capability and culture that define Adrenaline’s genesis and on-going vision. It is why we excel, and it’s what makes us different.
Adrenaline, Inc. is based in Atlanta, GA. To learn about Adrenaline, call 404.252.9995, or visit www.adrenalineshot.com
