Microsoft advertising, typically ill-targeted and less-than-memorable, has scored with a new campaign well-executed.  Instead of taking on the iPhone itself (which would have likely failed), the Windows Phone campaign impugns the phone-centric culture the iPhone helped create.  Whether a culprit or observer, everyone can relate to this über-current social phenomena.  The commercial below is the best of the series.  Some offshoots aren’t as engaging and the campaign success remains to be seen, but a “phone to save us from our phones” is pretty smart.  Now being a smartphone itself, the Windows Phone may have trouble delivering on this promise.  But for now… kudos to Microsoft.  At least until Apple responds with something better.