As we come to one year’s end, a new one is upon us. This essentially means, out with the old and in with the new. For 2010, Pantone, the leading company in color standards, chose a tranquil Turquoise for its calming and escapist effects for a suffering economy. This year, the company predicts “Honeysuckle” as the new hue for 2011, also kn
own specifically as Pantone 18-2120 TCX. “The reddish pink shade lights a fire to your senses and revs you up”, says Leatrice Eiseman, Executive Director of the Pantone Color Institute. She also adds, “In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going- perfect to ward off the blues.”
Each year, Eiseman polls graphic, industrial, fashion and other designers from around the world and studies trends adopted by manufacturers and retailers before making her final prediction for the New Year.
So does this mean that 2011 will be a year for recovery and new opportunities? Can this vibrant hue instill a sense of hope, after a dimming past, for a brighter tomorrow?
As we quickly approach January 1st, we’ll soon discover if the nation’s future is as bright as Pantone’s new “Honeysuckle” hue.
