Microsoft advertising, typically ill-targeted and less-than-memorable, has scored with a new campaign well-executed. Instead of taking on the iPhone itself (which would have likely failed), the Windows Phone campaign impugns the phone-centric culture the iPhone helped create. Whether a culprit or observer, everyone can relate to this über-current social phenomena. The commercial below is the best of the series. Some offshoots aren’t as engaging and the campaign success remains to be seen, but a “phone to save us from our phones” is pretty smart. Now being a smartphone itself, the Windows Phone may have trouble delivering on this promise. But for now… kudos to Microsoft. At least until Apple responds with something better.
Point, Microsoft
ADRENALINE Job Opening for a Senior Art Director
Adrenaline is a full-service ad agency seeking a talented, highly motivated Art Director/Senior Art Director with discipline and diverse design abilities. Must be comfortable working efficiently in a fast-paced environment, meeting tight deadlines and managing multiple projects.
REQUIRED SKILLS:
- Extremely detail oriented
- Excellent communication skills
- Complete knowledge of graphic design and typography
- Graphic and web design experience across various industries
- Strong conceptual design a must
- Effective project and time management
- Absolute master of InDesign, Illustrator and Photoshop
- Web/interactive design and development skills highly coveted
- Comfortable presenting/speaking in client presentations
- Interest to travel
EDUCATION/EXPERIENCE:
- Bachelors Degree in Graphic Design/Advertising/Communications
- 5+ years graphic and web design experience
- 5+ years ad agency experience or in-house design group
SALARY:
Commensurate based on experience
Please send your resume and electronic samples of your work to Career Opportunities.